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Art on Wheels
For over 30 years, bmw has offered
renowned artists a challenging New field of exploration. The result is
a collection of works, called art cars, that have been showcased in
the world’s Best art spaces. To celebrate the german automaker’s 30th
anniversary of the collection, a number of selected cars have Started
touring the world. Carla bianpoen took a passing glance at the auto
art during its stop in singapore.
Last September, BMW Art
Cars started touring Asia and the Asia-Pacific region. In Singapore,
designs by Frank Stella, Ken Done, Andy Warhol and Roy Lichtenstein
were shown on BMW racing cars. Other cars were on display together
with the works of top Chinese artists in Shanghai, as well as Taiwan
and South Korea.
For the public here it
was virtually their first encounter with what is known as the “art
car”, although the term in itself is nothing new. Car owners with
vision and imagination have long painted their cars, either to make a
statement, refurbish an old vehicle or just out of an inner urge to be
different from the rest.
In time, the art car
garnered real hype, with celebrities jumping on the bandwagon. John
Lennon, for one, became known for his Rolls Royce adorned with
colorful swirling patterns of abstract shapes. Closer to home,
Indonesia’s grandmaster of painting Affandi covered his vehicle with
his signature artistic expressions. The BMW cars’ difference is that
they are commissioned artworks by acclaimed artists, although the idea
started exactly because someone wanted his car to be different. Hervé
Poulain was both a man of the art world, and a passionate racer.
He asked his friend, the
American artist Alexander Calder, to make his car stand out at the Le
Mans racing track, and it did. The enthusiastic public reception at Le
Mans prompted BMW to commission renowned masters of the art through a
panel of distinguished curators. Initially concentrating on the racing
models of the brand, the spectrum expanded in the course of time to
include series vehicles.
Besides Calder’s
pioneering work, BMW’s collection of 15 art cars includes
contributions from greats who applied their personal stamp while
taking into consideration the characteristics of the car they were
decorating. Andy Warhol, for instance, this time refrained from his
signature Cambell Soup cans or Marilyn Monroe pop images and instead
expressed the speed of the BMW M1 in a blur of vivid colors.
Others sought to include
their national features. Ken Done takes the parrot as an Australian
icon, while Michael Jagamara Nelson draws on his aboriginal cultural
heritage in the almost abstract shapes on the black M3, South African
Esther Mahlangu is inspired by the tribal decorations of her homeland,
and Japanese Matazo Kayama incorporates associations with modern Japan
in his fascination with BMW technology.
A truly inspired work of
ingenuity comes from British artist David Hockney, who made the inside
of the 850 CSi car outwardly visible.
“BMW gave me the model
of the car and I kept looking at it and looking at it,” Hockney has
said of the creative process.
Stylized intake
manifolds of the engine appear on the hood, and the silhouette of the
driver can be seen on the door. And you don’t just see the inside of
the car, but also excerpts of an abstract landscape, because
“traveling around in a car means experiencing landscapes, which is one
of the reasons why I chose green as a color”.
Also fascinating is the
design of American concept artist Jenny Holzer, on the 15th art car,
the V12 LMR, which fully captures the ambience of Le Mans. Her text
“Protect me from what I want”, made in chrome letters from reflecting
metal foil and outlined with phosphorescent color, serves as a magical
plea rushing along the track.
BMW’s 16th art car is
now in the works. Olafur Eliasson, a Danish artist of Icelandic
parentage, is known for works combining an amazing blend of vision,
imagination and professional skill. His work, like those that came
before, will likely be something to behold.
The Pioneer
Hervé Poulain is a renowned
auctioneer. Son of a car dealer, he has been participating in
automotive competitions for 30 years, combining his passion for art
and speed. He took part in the Le Mans 24 Hours a total of 13 times
behind the wheel of cars decorated by artists such as Warhol, César,
Arman, Calder, Stella and Wolinski.
Artists and drivers share the same
attraction for the nobility of structure and performance, he once
said. A self-taught painter who was inspired by the light in different
seasons, he also stated that the automobile has occupied an important
thematic place in “Pop Art” and “Nouvelle Figuration” as a symbol of a
consumer society” In 1973 he published Art and the Automobile,
now a reference source. In 1974 he organized his first antique car
auction, adding automobilia and car-related drawings in 1975. That
same year, he brought art to Le Mans for its legendary 24-hour-long
race.
He drove his BMW 3.0CSL, a car
decorated by his friend, the American artist Alexander Calder.
Although he had to drop out after nine hours, the decorated car was a
sensation and drew massive attention from the public, and inspired the
BMW collection of Art Cars.
+ Carla Bianpoen (from various sources)
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