Bright, Shiny People

Do away with the usual two-tone outfit. Dare to be more colorful. You will not look like a fireworks display.

Even if you do look like Mr. Firecracker, won’t it be better than the usual drab you. People will pay attention to you, just like a firecracker that sparkles everywhere. It will make your day!

Most Indonesian men would discount the suggestion by saying that colorful suits are too busy and invite negative comments; they are much more comfortable with their time-efficient classic style. It’s too much of a risk to take, even if they gamble their fortune every day on the stock market.

But I don’t want to give up. If the sea can wear down the hardest rocks over time, then why can’t I make a difference in getting men to spice up their appearance.

A friend who works at a cosmetics company told me of his attempt to launch a new product to combat hair loss. An offer to try the product was made in a men’s magazine, but there were only two willing participants brave enough to come forward after hundreds of calls of inquiry.

Apparently, the problem was that participants would have to visit a beauty salon for the treatment!  I am not one to judge others (ho ho ho) but I ask you: These men will not head into the fearful space of a salon, but they don’t think twice about going to a massage parlor or gambling den. I ask you.

So my campaign, like the water lapping against the rocks, will go on. All of us can start right here, right now. I know from experience that putting a bit of color into your clothes can take the focus off a stunningly hideous visage.   

+ Samuel Mulia

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